yasae
Client
Italian skincare brand inspired by Asian philosophy, offering essential,
gentle and genderless products, ethically and sustainably formulated.
Six multifunctional and smart products suitable
for those who live in a urban environment.
Italian skincare brand inspired by Asian philosophy, offering essential, gentle and genderless products, ethically and sustainably formulated. Six multifunctional and smart products suitable for those who live in a urban environment.
Goals
Development and launch of a new skincare line, creating a memorable
and unique brand identity consistent with its target audience,
and defining an effective communication strategy.
Development and launch of a new skincare line, creating a memorable and unique brand identity consistent with its target audience, and defining an effective communication strategy.
Strategy
The color palette was chosen to be neutral, genderless and to remind nature.
We chose to represent the essence of the line through a graphic element,
the y, which recalls the shape of a leaf.
Strategy
The color palette was chosen to be neutral, genderless and to remind nature.
We chose to represent the essence of the line through a graphic element, the y, which recalls the shape of a leaf.
After creating the logo and registering the trademark,
we designed the internal and external product packaging, the brochures, and the shipping boxes;
we curated the naming of each item in different languages.
After creating the logo and registering the trademark, we designed the internal and external product packaging, the brochures, and the shipping boxes; we curated the naming of each item in different languages.
We developed the e-commerce, defining the strategies
by scheduling the online editorial plan including social media pages.
We developed the e-commerce, defining the strategies by scheduling the online editorial plan including social media pages.
We produced all the graphics, photos and videos curating each step
from the models scouting process, finding the right location and writing the storyboard.
We produced all the graphics, photos and videos curating each step from the models scouting process, finding the right location and writing the storyboard.
