Vivocin

Client

A Swiss dermocosmetic brand
designed to treat skin issues.

A Swiss dermocosmetic brand designed to treat skin issues.

Goals

Implementation of its repositioning strategy,
rebranding of the logo, new packaging design
and new marketing and sales strategy.

Implementation of its repositioning strategy, rebranding of the logo, new packaging design and new marketing and sales strategy.

Strategy

We redesigned the logo, by modernising it,
while maintaining its distinguishing identity (Made in Switzerland)
and then we created two new product lines.

Strategy

We redesigned the logo, by modernising it, while maintaining its distinguishing identity (Made in Switzerland) and then we created two new product lines.

By restyling the external and internal packaging we defined the brand identity,
making it more suitable for the pharmaceutical market.
Moreover, we developed the communication and advertising material.

By restyling the external and internal packaging we defined the brand identity, making it more suitable for the pharmaceutical market. Moreover, we developed the communication and advertising material.

While giving a new look to the product line,
we renewed the sales strategy, including pricing, positioning and marketing.

While giving a new look to the product line, we renewed the sales strategy, including pricing, positioning and marketing.