Brooklyn DOP

Client

New pizzeria based in Brooklyn NYC
that combines quality and tradition.

New pizzeria based in Brooklyn NYC that combines quality and tradition.

Goals

Creation of a clear brand identity that recalls the essence
of the restaurant, by designing graphic content
(logo, pizza boxes, illustrations, menu, merchandising).

Creation of a clear brand identity that recalls the essence of the restaurant, by designing graphic content (logo, pizza boxes, illustrations, menu, merchandising).

Strategy

We chose a font and a color palette that recalled the Italian DOP certification.

Strategy

We chose a font and a color palette that recalled the Italian DOP certification.

We designed some illustrations
inspired by the names of the pizzas on the menu.

We designed some illustrations inspired by the names of the pizzas on the menu.

We created different versions of delivery boxes,
the layout of the menu, and other materials,
always trying to share the key values of the brand:
artisanal quality, authenticity, and innovation.

We created different versions of delivery boxes, the layout of the menu, and other materials, always trying to share the key values of the brand: artisanal quality, authenticity, and innovation.